Elevate Your Brand Ecosystem with Brand Essentials
A 6-Week Symbiosis of Brand Strategy, Visual Direction, & Sustainability Consulting
Does your image match your impact?
You’re here today because you want to see the power of environmental stewardship unfold in this generation
– ours –
and you want to be a chief changemaker in the advancement of the cause.
From the beginning, you’ve built your business on a bedrock of purpose.
A visionary by nature, your curiosity continuously catalyzes your ambition.
The status quo? It’s nothing but a benchmark, a starting point from which to make your lasting impact.
Filled to the brim with innovative ideas, you never find yourself asking how you will bring them to life, only, when.
SO IS IT TIME?
Until recently, brands caring about people, planet, profit, and purpose were considered niche-specific. Now, as we begin to experience the increasingly negative effects of climate change, we’re starting to witness the rise of a collective conscious consumerism.
Did you know?
Today, 6 out of 10 consumers are willing to change their purchasing habits to reduce the negative impact on our planet?
So, where’s the problem? Clearly, plenty of people are ready to make the change.
Why the disconnect?
Brands of integrity and intention – the truly important brands confronting systemic socio-economic issues like…
- Fair Wages
- Diversity & Inclusion
- Racial Injustice
- Climate Justice & Environmental Stewardship
- Social Responsibility
– aren’t being seen as the dynamic dual-function and purpose-driven businesses they truly are.
As a result, they’re blending into the forest. And their cause? A compost bin casualty.
You see, consumers want to connect with your brand; they want to feel something, something beyond just a product or service.
But, in order to be seen, you have to elevate your brand ecosystem to match your mission.
Become the go to choice for conscious consumers.
The Brand Essentials
A 6-WEEK SYMBIOSIS OF BRAND STRATEGY, VISUAL DIRECTION, & SUSTAINABILITY CONSULTING
Here, we’ll dive deep into your brand ecosystem through the lens of people, planet, profit and purpose. With a values-driven approach to strategy we’ll embed sustainability into your foundation, taking root across every touchpoint with purposeful design decisions. Together we’ll:
- rethink your bottom line
- Build only-choice brand loyalty with your conscious consumers.
- Create your own community that embraces the environmental ethos behind your brand.
- Structure a sustainable symbiosis between your business and the planet.
- Remove buying barriers with practicality.
…so your impact is not only seen but also felt at every touchpoint.
In the battle of what’s good versus what’s evil, your vision is crystal clear. You know business can be a force for goodness – which is why you started yours in the first place. You’re ready to expand and express your core value of environmental stewardship, bringing it to the core of your brand and center of your business model. This empowering new visual direction starts at the root of it all: the strategy.
This is for you if you’re ready to…
- Rebuild your foundation by sourcing eco-alternatives for your products.
- Boost your visibility and engage with conscious consumers as you redefine your brand messaging and mission through a story-first lens.
- Reenergize and refine your visual identity, finding a new style for your brand in the form of packaging, aesthetic, vibe, and more.
I Root
By unearthing your unique purpose and core values, we’ll develop a clear vision for what your brand was brought into this world to do. As you prepare to navigate the next level, we’ll build a strong foundation and clear path forward for your business, rooted in your what, your why, your how, and your who.
II Symbiosis
We’ll work to identify the symbiotic relationships tethered to the core of your brand. As we build a holistic experience for your clients, we’ll strengthen your brand touchpoints, amplify your presence, and create aligned action to achieve a net positive impact.
III Sustainability
Through the lens of environmental and social responsibility, we’ll evaluate the impact of your brand. From packaging to process, we’ll explore concepts like circular design and regenerative thinking to develop your brand’s sustainability strategy. As you reflect on your purpose, you’ll come to cultivate a renewed sense of trust in your mission and vision, removing any and all buying barriers so you can become the go-to choice for conscious consumers.
- A pre-questionnaire that sets the groundwork for our time together.
- 3 – 90-minute Brand Strategy sessions to address all three parts of building your brand ecosystem: Root, Symbiosis, and Sustainability.
- 1 – 90-minute Visual Direction session to embed our findings into your brand in real-time, addressing all of the touchpoints within your brand ecosystem.
- A customized Brand Strategy Guide, outlining the foundation of your regenerative brand so you can become the go-to for your industry, leading the charge (read: change) with your impactful messaging. Delivered via Google Docs and PDF
- A customized Visual Direction Guide outlining your brand direction and visual strategy, incorporating colors, fonts, typography, and even photography that will come to inform your brand collateral, experience, design, and copywriting. Delivered via Google Docs and PDF
By the end of our time together, you’ll walk away with a(n):
- Holistic brand ecosystem – a prescriptive roadmap for your brand strategy that you can revisit time and time again.
- Clear visual direction for your brand that represents your business as a catalyst for change.
- Expansive understanding of your community so you know exactly what and how to communicate, and with whom.
Investment starting at $3500
Are you ready to lead the charge?
Empower the planet with your brand expression.
Frequently Asked Questions
IF I already have a brand does this apply to me?
Totally! If you’re looking to uplevel your sustainability strategy and visual direction – and have a positive impact on the planet – then yes, this package is for you.
After completing the brand strategy, do you offer design?
I take on design clients on a case-by-case basis. After completing The Brand Essentials, we’ll decide if I’m the right designer for you. I partner with a host of amazing designers who can help bring your vision to life – but first, we have to start with strategy.
Are there other ways can we work together?
Yes! I offer 90-minute sessions to workshop solutions for one-off projects, workshopping specifics like sustainable design, product packaging and visual recommendations. If you’re interested in a private consultation, please schedule your session here.
How far in advance should I inquire?
To preserve the nature of our relationship, I only work with a small number of clients each month. Inquire early, because we typically book 2 months in advance!