Romee Willow Florals provides artistic floral designs for weddings and events. Their design is centered around their artistry, people, and the environment.
Romee Willow Florals provides artistic floral designs for weddings and events. Their design is centered around their artistry, people, and the environment.
Jori, owner, and lead florist, came to Siembra Studios wanting a rebrand. She felt her current brand was not effectively communicating her floral design skills and years of expertise in the industry. She also felt she had outgrown her studio name, Fab Flora Design.
My role in this project was to develop a brand identity and digital presence while maintaining true to her core values and brand vision. My studio partner, Christine Marie Lacayo, helped with the brand rename and Yasamin Salavatian worked on Jori’s brand messaging before I started the design process.
Romee WIllow Florals’ (formerly Fab Flora Design) visual identity was centered around her painterly approach to floral design. We wanted her brand to feel elevated but not out of touch with her audience who we identified as being down-to-earth, socially, and environmentally conscious. I chose brushstroke elements to emphasize her artistic touch and also serve as a nod to Jori being a painter. I added an illustration to bring an organic feel to the brand.
